An international company located in Malaysia is hiring a Marketing Manager position
Execute brand, region, and country-specific strategies and plans
working in close coordination with the Sales and on-ground teams to achieve market share objectives (designated markets) and facilitate business unit growth.
Identify and ascertain relevant product positioning in each market to drive consumer preference and demand.
Continuously review and monitor channel dynamics as well as distribution gaps and sensitize the ground teams to get these gaps plugged
Undertake regular market scanning for new and existing products to develop up-to-date market information including pricing, packaging, promotions, etc.
Locate and develop suitable communication partners in all-important markets to implement the marketing communication plans within the agreed time and budget framework.
Responsible for creating, implementing, and measuring the success of a comprehensive marketing, communications and public relations program that will enhance Category dominance and preference within the marketplace.
Coordinate and collaborate with other key functional areas for on-time smooth execution of planned marketing activities.
Manage internal & external stakeholders as well as external agencies to accomplish agreed plans on schedule and within budget.
6 – 8 years of experience in the FMCG industry
Ability to travel
Fluent in English
Experience inbrand management is necessary with sales experience in theFMCG industry