Top Business Group for Human Resources

Marketing Analyst

Category Marketing
Publish Date Sunday 02-10-2022
Country Egypt
Gender any
Years Of Experience 1 - 2 Years
Salary Negotiable

A multinational company located in Cairo is hiring a Marketing Analyst position

Job Description:
  • Responsible for the timely and accurate collection, reporting, and analysis of marketing metrics
  • Assist with timely and accurate reporting and analysis on PCC(Parts.CAT.COM)
  • Generate insights and recommendations for different teams to work on
  • Perform in-depth research and analysis regardingCustomer segmentation -Consumer behavior
  • Have a data-driven approach to make informed decisions while optimizing campaigns and improving effectiveness in paid/unpaid media channels
  • Track the effectiveness and success rate of promotions to identify gaps and opportunities in execution to improve ROI
  • Improve data culture - Identification of new data sources; improvement of current ways to use data, etc.
  • Work with Salesforce CRM team to deliver audience data selections with strong understanding of how Marketing Cloud/Pardot objects are functioning
  • Assist with ad hoc reporting needs
  • Leverage a vast array of digital and web data to analyze and determine the performance of current initiatives such as but not limited to marketing acquisition, promotional campaigns, and website/email effectiveness
  • Bachelor’s degree in marketing, business, or related field required; advanced degree preferred with a strong background in qualitative and quantitative research, analytics, and reporting tools.
  • 1-3 years of experience is a must.
  • Fluent English, written & Spoken (Able to understand English spoken in African accent).
  • Must have excellent mathematical and statistical skills.
  • Familiar withdata visualization tools such as Power BI, Tableau, and Salesforce Dashboard.
  • Experience with a CRM platform such as Salesforce and a good understanding of marketing automation software such as Pardot, Marketo, and Hubspot.
  • Experience in customer insights, market research, or related analytical field.
  • Exceptional problem-solving and analytical skills.
  • Excellent written and verbal communication skills with the ability to clearly articulate insights and methodologies to both internal and external clients.
  • Love sharing consumer insights that lead to impactful changes that will improve business performance.
  • Work cross-functionally with teams with diverse skills and negotiate requirements effectively.
  • A Creative mindset that can develop novel solutions to business problems and challenges
  • Team player with a positive attitude and good organizational skills