Top Business Group for Human Resources

Digital Marketing Manager

Category Marketing
Publish Date Sunday 10-03-2019
Country Egypt
Gender any
Years Of Experience 6 - 9 Years
Salary Negotiable

An online education university is hiring a Digital Marketing Manager for their Administration office located in Zamalek

Job Description:
  • Drive user acquisition, top-line growth and retention leveraging the power of digital marketing
  • Creating and testing new and existing Search and Display campaigns that span across multiple countries and languages
  • Tracking and optimizing Search and Display campaigns, including CTR, CPC, CPL and other metrics
  • Conducting keyword research and looking for other growth areas and optimizing bid strategies
  • Launching programmatic advertising with DoubleClick or similar platforms  
  • Lead and develop A/B testing across the site, including evaluation and recommendations as appropriate
  • Working across current and emerging social media platforms, such as Facebook, Instagram, Pinterest, Twitter, LinkedIn and Snapchat, and other emerging platforms
  • Cross-brand oversight of all paid social campaigns, including coordination of campaign planning, activation and reporting
  • Developing, optimizing, and maintaining paid social and native advertising campaigns for clients, including coordination of assets between creative agencies and client teams and budget management.
  • Strong familiarity with third-party tracking vendors and integrating with social platforms
Qualifications :
  • 5+ years of digital marketing experience, including hands-on experience in Google Ads and paid Facebook, preferably on agency side
  • Sound working knowledge of multiple social media platforms (LinkedIn, Facebook and Twitter) and DoubleClick
  • Proven track record of working on large-scale projects with significant budgets
  • Robust number and data analysis skills and the ability to provide actionable recommendations
  • Incredible attention to detail
  • Strong written and verbal communications skills
  • Experience working in different markets, and sharp cultural awareness
  • A self-starter with initiative and drive, capable of executing rapidly and thriving in a demanding, result-oriented and fast-paced environment  
  • Experience working with creative teams and agencies  
  • A passion for all things social and eagerness to learn about new ideas