Top Business Group for Human Resources

Shopper Trade Marketing Manager

Category Marketing
Publish Date Sunday 30-12-2018
Country Egypt
Gender female
Years Of Experience 3 - 5 Years
Salary Negotiable

A multinational company located in New Cairo is hiring Shopper Trade Marketing Manager (Female)


Job Description :
  • Develop by-channel in-store game plan, incl. total category solutions, 'plug & play' POSM, customization / promo menus and shelving guidance.
  • Develops and assess pricing & promo strategies with clear guidance vs. Most relevant competitive set and intersize discounts as well as net pricing convergence plans.
  • Develop Plans by Channel/Customer to deliver Brand promo/ pricing/ Mix/ assortment/ customer margin direction
  • Develop activation plans by Channel/Customer to appear big in-store and be present in main customer events.
  • Design and Execute visible distribution plans by customer and ensure excellence in execution in-store
  • Drive excellence in execution (Perfect Store/ OTC MasterClass/ CDSM/ Portfolio)
  • Develop by channel perfect store standards and concept sells for category development/ new launches
  • Highly contributes to volume building blocks and integrate them for total brand. Leads Brand gap closing ensuring full inclusion of commercial inputs.
  • Analyze current marketplace and feeding back important market and competitive information.
  • Trade/Consumer promo budget ownership & tracking. Specific  trade spend effectiveness action planning
  • Lead the merchandising team, set KPIs & execute it.
Qualifications :
  • From 3 – 5 years experience in trade marketing/marketing
  • Understanding of sales and marketing principles
  • Experience in leading marketing agencies & executing campaigns
  • Experience in working within a multi-functional team
  • Good knowledge of written and spoken English
  • Strong communication and interpersonal skills with ability in building relationships with professionals of all organizational levels
  • strong eye for detail and a willingness to make things happen